The Art of Pricing: How to Charge What You're Worth

• Conduct Market Research: Use surveys or industry reports to gauge competitor pricing. For example, boutique firms in Sydney charge $400/hour, while regional firms average $250/hour.

• Introduce Tiered Pricing Models: Offer packages such as “Basic,” “Standard,” and “Premium.” For example, a premium estate planning package might include a will, power of attorney, and trust setup.

• Communicate Value Clearly: Use case studies to show results. E.g., “Our negotiation saved Client X $50,000 in a commercial dispute.”

• Review and Adjust Fees Regularly: Annually review pricing to account for inflation and increased expertise. Announce increases well in advance with a client-friendly explanation.